Of all the ways you communicate with current and prospective members of your club, email might be the most important. Whether you're introducing your club to potential members, welcoming new joiners, managing event RSVPs, or encouraging member referrals, sending timely emails will keep your members in the loop of club happenings. Whether you're just getting started or looking to improve your club's communication efforts, we've created templates as your go-to resource for crafting effective emails. Each template can be customized to suit your club's unique personality and requirements. While this is not an exhaustive list of every email you may create, here's five examples of emails every club should be sending.
The Join My Club email is your first chance to pitch your club to someone new. Take this as an opportunity to consider your club’s elevator pitch and what makes it truly unique. As with all our email templates, feel free to tweak any language to match your club’s personality and/or add any further details that are important to know about your club. Remember, people don’t read so stick to what’s important!
NAME,
Thanks for your interest in our club!
We’re NAME OF CLUB, an SCGA registered golf club that hosts tournaments around the LOCATION area.
Our unique flavor is that we TOP 1-3 MOST UNIQUE ASPECTS OF YOUR CLUB (i.e. common hobbies, men’s/women’s/co-ed, distinct mission).
We’d love to have you out at one of our upcoming tournaments, our next event is scheduled for DATE at GOLF COURSE. Feel free to sign up METHOD OF RSVP as a non-member and let us show you what makes us a great fit for your game.
Feel free to reach out with any questions you may have and I’d love to chat more about all things CLUB NAME.
Talk soon,
YOUR NAME
TITLE AT YOUR CLUB
The Welcome email is one of the most crucial points of communication. It is your chance to leave a great first impression on a new member by making them feel welcomed and informed. As with all our email templates, feel free to tweak any language to match your club’s personality and/or add any further details that are important to know about your club. Remember, people don’t read so stick to what’s important!
NAME,
Welcome to NAME OF CLUB!
We’re excited to have you join and I wanted to take a minute to get you all the details on our league. Below you’ll find some helpful information as well as best places to check for league updates and schedule.
First thing you will need is your GHIN #. This will be the number you use to log all scores in the GHIN Mobile app (Apple Store download link or Google Play download link).
Your personal GHIN is #######.
It’s important to log every score as we play net tournament formats and so the accuracy of your handicap is crucial to ensure fair play.
Second thing to note is our upcoming tournament schedule. You can find a full rundown of all our upcoming events at our website WEBSITE NAME LINKED HERE. Make sure to circle these dates in the calendar because that’s where our club really comes alive. Our next event will be DATE at GOLF COURSE. We’d love to see you out there.
Finally, make sure to FOLLOW US ON SOCIAL MEDIA OR JOIN OUR FACEBOOK GROUP/NETWORKING SITE. That is the best spot to keep up to date on the latest and greatest from around our league.
Can’t wait to meet you at our next event and feel free to reach out any time with questions!
Talk soon,
YOUR NAME
TITLE AT YOUR CLUB
The Event RSVP email can be an easy one to overwhelm members with as you want to share all the great stuff planned for your event with them—BUT it’s important to note that brevity is your friend and no matter how many details you include to get ahead of questions… there will always be questions! As with all our email templates, feel free to tweak any language to match your club’s personality and/or add any further details that are important to know about your club. Remember, people don’t read so stick to what’s important!
Hey everyone,
RSVPs are now open for our next CLUB NAME event!
TITLE OF EVENT will be held on DATE at GOLF COURSE with tee times beginning at TIME. Entry fee will be $## and will include your greens fee, cart, range balls, tournament buy-in and drink/food.
If you’d like to RSVP, please METHOD OF RSVP by RSVP DEADLINE to ensure you have a spot. Any RSVPs after that date can’t be guaranteed as we have to submit a head count to the course by that time. And remember, your RSVP is not final until we receive your payment as the course requires payment upfront.
EVENT DETAILS
We will be playing FORMAT. For those who may not know the rules, check out this link to learn more. And if you have any questions, feel free to reach out.
We can’t wait to see you all out there!
Talk soon,
YOUR NAME
TITLE AT YOUR CLUB
The referral email is a key tool to use throughout the season to encourage your members to spread the word about your club. Often the best form of marketing you can do is to let the people who love your club do the pitching for you! As with all our email templates, feel free to tweak any language to match your club’s personality and/or add any further details that are important to know about your club. Remember, people don’t read so stick to what’s important!
Hey everyone,
I wanted to take a moment to ask a favor of you on behalf of CLUB NAME.
As we look to keep our club growing, I figured we could add a little incentive in the mix to get your friends, coworkers, and family into the fold. For the next month, whoever refers the most members to our club will get a free entry into our EVENT NAME or whatever incentive you choose. Even $10 back from their membership fee could be worth it depending on how you’ve structured your league’s buy-in.
Simply have them mention your name when they receive their new member welcome email and that’s all it takes!
I’ve been so proud to watch our club grow and see all the great friendships and connections made. And the bigger our club gets, the more chances we all have to meet new people (and grow a prize pot or two…hah).
Thanks for your help and let the games begin!
YOUR NAME
TITLE AT YOUR CLUB
