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Renewal Processes, Membership

Best Practices For Lapsed Members

April 25, 2024

Is your club experiencing a high volume of members not renewing their membership? Retaining members is just as important as recruiting new golfers. Below are a few best practices in retaining members:

Utilize the SCGA Online Join/Renew Portal

The SCGA has an automated renewal communication program that sends an email reminder to each member. This program sends the email 60, 30, 7, and 1 day(s) in advance of each members subscription end date. For those clubs using the online join/renew, those emails contain the renewal link that directs the member to a pay for membership dues directly online; an efficient and convenient means to renew with their club.

Top Ten Reasons To Use The SCGA Commerce Portal

Send Club Renewal Reminders

Although the SCGA assists with retaining members through this renewal program, we encourage all clubs to routinely reach out to those members who are coming up for renewal or already lapsed. A great example from a strong club can be seen below:

Brookside Mens Golf Club - Renewal

Offer Reinstatement Discount

Offering a discount urging members to renew can create a compelling reason to join back up. We have seen several SCGA campaigns successfully convert those lapsed golfers back to SCGA and Club members. By utilizing the Online Join/Renew Portal, discount codes can be created and automatically offered to your lapsed members making it even more hassle free!

SCGA Discount Offer

Set up Automated Roster Reporting (Golf Nations)

Want to be updated on members with upcoming expiration dates, or members who were recently inactivated?  Golf Nations reporting features ensures you are notified!

Learn More

Please check out a quick video of a club successfully retaining and recruiting members:

video of successfully retaining and recruiting members.

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